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03/02/10 - Winners Announced for 2010 Triangle ADDY Awards
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RALEIGH, N.C. - On Friday, February 26, during a gala held at Marbles Kids Museum, the Raleigh-Durham chapter of the American Advertising Federation presented its winners of the annual ADDY® Awards. Announced by local radio celebrity Teke Tabor and hosted by advertising legend Charlotte Beers, the 2010 ADDY Awards attracted a sold-out crowd to pay tribute to creative excellence within the industry.
The ADDY® Awards are traditionally presented at three levels – Gold, Silver, and Bronze, with Gold being the highest level. Winners of Gold ADDYs move on to compete at the District level, and winners at the District level automatically move up to compete among National competition. There are also generally overall winners of the ADDYs, including Best of Show and Judges Choice Awards.
Highlights of the 2010 Raleigh-Durham ADDY® gala were:
BEST OF SHOW
Agency: The Republik
Client: Wellcraft Boats
Entry: Wellcraft Brochure
JUDGES CHOICE AWARDS
Agency: Capstrat
Client: GlaxoSmithKline
Entry: Grow You, Grow Them, Grow
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Print
ADDY® GOLD WINNERS
Category: Sales Promotion, Catalog
Agency: The Republik
Client: Wellcraft Boats
Entry: Wellcraft Brochure
Agency: The Republik
Client: Triumph Boats Inc
Entry: Triumph Brochure
Category: Sales Promotion, Campaign
Agency: The Republik
Client: Shelton Vineyards
Entry: Patricia Shultz can't count
Category: Video Sales Presentation
Agency: Capstrat
Client: GlaxoSmithKline
Entry: Grow You, Grow Them, Grow US
Category: Collateral Material, Brochure, Color
Agency: Howard, Merrell & Partners
Client: Invacare
Entry: Design Center Brochure
Category: Direct Marketing, B-to-B or Consumer
Agency: Craig Jackson & Partners
Client: MCGHealth
Entry: MCGHealth Chest Pain Direct Mail
Category: Specialty Advertising
Agency: Flywheel Design
Client: Doughman
Entry: Doughman T-Shirt
Agency: the splinter group
Client: Big Bad Breakfast Restaurant
Entry: Big Bad Breakfast Restaurant "Lard Have Mercy" T-shirt
Category: Consumer/Trade, Full Page, Color
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Ice Beard
Agency: Howard, Merrell & Partners
Client: Texas Farm Products
Entry: Economy Bites
Category: Consumer/Trade Campaign, Color
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Print
Agency: OddFellows Marketing & Design
Client: Empire Eats
Entry: Duck & Dumpling / NC Theatre Program Campaign
Interactive Media
Category: Website, B-to-B Flash, Services
Agency: Ninth Floor, LLC
Client: Elektronika
Entry: Elektronika web site
Agency: FA {fabrik agency}
Client: FA
Entry: Fabrik Agency Site
Category: Website, B-to-B HTML, Products
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Cordura Brand Website
Category: Website, B-to-B HTML, Services
Agency: Flywheel Design
Client: Clearscapes
Entry: Clearscapes Website
Category: Website, Consumer HTML, Services
Agency: French, West & Vaughan
Client: Downtown Raleigh Alliance
Entry: GoDowntownRaleigh.com
Agency: the splinter group
Client: Squirrel Nut Zippers
Entry: Squirrel Nut Zippers Website
Category: Banners / Pop-ups / Screensavers
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Drop-Down Ice Beard Banner
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Sustainability Banner
Category: Internet Commercials
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video - "Support"
Category: Webisodes
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video 'Sacrifice'
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video - 'Support'
Category: Online Campaign
Agency: The Republik
Client: Fayetteville Convention and Visitors Bureau
Entry: Fayetteville Video Campaign - "Sacrifice" and "Support"
TELEVISION
Category: National TV, Consumer Services
Agency: Ogilvy & Mather, Durham
Client: Old Dominion Freight Line
Entry: Old Dominion Trucker CEOs Campaign - TV
Category: National TV Campaign
Agency: Ogilvy & Mather, Durham
Client: Blue Cross and Blue Shield of North Carolina
Entry: BCBSNC Consumer Campaign - TV
MIXED/MULTIPLE MEDIA
Category: Mixed Media, National B-to-B
Agency: Howard, Merrell & Partners
Client: Cordura
Entry: Durable People Campaign
ADVERTISING FOR THE ARTS & SCIENCES
Category: Public Service, Brochure
Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Brochure
Category: Public Service, Poster
Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Posters
Category: Public Service, Mixed Media Campaign
Agency: MicroMass Communications Client: Novartis
Entry: Be Transfus10n Smart Awareness Campaign
Agency: MicroMass Communications
Client: The Healing Place of Wake County
Entry: The Healing Place Awareness Campaign
ADVERTISING INDUSTRY SELF-PROMOTION
Category: Self-Promotion, Collateral
Agency: Capstrat
Client: Classic Graphics
Entry: Good Taste
Agency: Capstrat
Client: Classic Graphics
Entry: OINK
Category: Ad Club Promotion
Agency: Craig Jackson & Partners
Client: AAF-RDU
Entry: AAF-RDU American Airlines Program Invitation
Category: Self-Promotion, Campaign
Agency: LeVoyer Photographie, Inc.
Client: LeVoyer Photographie, Inc.
Entry: Haw River Mailer
Category: Self-Promotion, Mixed Media Campaign
Agency: Craig Jackson & Partners
Client: AAF-RDU
Entry: Southern Fried Advertising-Addy Award Campaign
ELEMENTS OF ADVERTISING
Category: Logo
Agency: Clean Design
Client: Imprint Learning Solutions
Entry: Imprint Logo
Agency: Mellonaid
Client: Skyward Solar Power
Entry: Skyward Solar Power Logo
Category: Photography, Campaign
Agency: LeVoyer Photographie, Inc.
Client: The Healing Place of Wake County
Entry: The Healing Place
STUDENT ADDY CATEGORIES
BEST OF SHOW (STUDENT)
Student: Niki Litts
School: Living Arts College @ School of Communication Arts
Entry: Truth TV
ADDY® GOLD WINNERS (STUDENT)
Category: Student, Magazine Campaign
Student: NJ Placentra
School: UNC - Chapel Hill
Entry: Bose
Category: Student, Television
Student: Niki Litts
School: Living Arts College @ School of Communication Arts
Entry: Truth TV
Additionally, the Raleigh-Durham ADDY® Awards would like to thank its generous sponsors for their assistance in helping celebrate the creative excellence of advertising in the Triangle: Fairway Outdoor Advertising, Exhibit Resources, Marbles Kids Museum, Rierson Photography, NCM Media Networks, AOL, Micromass Communications, Howard, Merrell & Partners, Joseph C. Woodard Printing and BigFatFilm.
About the ADDYs: The Raleigh-Durham ADDY® Awards Competition is sponsored by the American Advertising Federation (AAF), which is a member association comprised of advertising and media professionals. Proceeds from the ADDY® Awards help support the Raleigh-Durham chapter’s educational programs, public service projects and proactive efforts in government relations. For more information, visit www.aaf-rdu.org.
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